Janto McMullin
Better Technical and Scientific Communication
What does it take to write well when you’re trying to communicate technical subjects such as business strategy, policy documents or academic text? We’ve all seen too much jargon-stuffed reports or mind-numbing presentations. This overview of some of the best rated technical writing books on Amazon is a great starting place to improve your written communication.
Read MoreDeveloping My Products and Pricing Strategy
One of my strong personal values is transparency, so I want to carry that through into my business. In this post, I’m going to talk about coming up with my first product as well as why and how I’ve developed its pricing. Why is pricing so challenging? Pricing is one of the hardest and most … Read more Developing My Products and Pricing Strategy
Read MoreDon’t Build Bad Brand Guidelines
When you’re trying to build a business or pull one together out of previously autonomous entities, it’s very attractive to try to lock everything down and formalise the ‘right’ way of doing things. The alternative is anarchy, especially if there’s a high turnover of staff, and institutional knowledge is weak as a result. Documentation and … Read more Don’t Build Bad Brand Guidelines
Read MoreWelcome to the vlogical blog
Hi, I’m Janto McMullin, the founder of vlogical.com. In this post, I want to give you a quick introduction to the company, the blog, and the sort of topics that I’m going to talk about here.
Read MoreEffective Data Visualisation Examples for Researchers
The main goal of data visualisation is to communicate complex statistical information as simply and memorably as possible using graphics. Improve how you present data with 5 examples of effective data visualisation based on research from psychology, information technology and data journalism.
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