Janto McMullin

Better Technical and Scientific Communication

By Janto McMullin / June 12, 2017

What does it take to write well when you’re trying to communicate technical subjects such as business strategy, policy documents or academic text? We’ve all seen too much jargon-stuffed reports or mind-numbing presentations. This overview of some of the best rated technical writing books on Amazon is a great starting place to improve your written communication.

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Developing My Products and Pricing Strategy

By Janto McMullin / May 30, 2017

One of my strong personal values is transparency, so I want to carry that through into my business. In this post, I’m going to talk about coming up with my first product as well as why and how I’ve developed its pricing. Why is pricing so challenging? Pricing is one of the hardest and most … Read more Developing My Products and Pricing Strategy

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Don’t Build Bad Brand Guidelines

By Janto McMullin / March 7, 2017

When you’re trying to build a business or pull one together out of previously autonomous entities, it’s very attractive to try to lock everything down and formalise the ‘right’ way of doing things. The alternative is anarchy, especially if there’s a high turnover of staff, and institutional knowledge is weak as a result. Documentation and … Read more Don’t Build Bad Brand Guidelines

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Welcome to the vlogical blog

By Janto McMullin / November 1, 2016

Hi, I’m Janto McMullin, the founder of vlogical.com. In this post, I want to give you a quick introduction to the company, the blog, and the sort of topics that I’m going to talk about here.

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Effective Data Visualisation Examples for Researchers

By Janto McMullin / February 16, 2016

The main goal of data visualisation is to communicate complex statistical information as simply and memorably as possible using graphics. Improve how you present data with 5 examples of effective data visualisation based on research from psychology, information technology and data journalism.

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