Leaving a job in an academic research institute, I know how bad most efforts to have a wider impact can be. For my new business, I wanted to help fellow ‘geek’ researchers and technical types improve their approach to communication. As part of my market testing, I looked at how people reviewed 11 popular books […]
One of my strong personal values is transparency, so I want to carry that through into my business. In this post, I’m going to talk about coming up with my first product as well as why and how I’ve developed its pricing. Why is pricing so challenging? Pricing is one of the hardest and most […]
When you’re trying to build a business or pull one together out of previously autonomous entities, it’s very attractive to try to lock everything down and formalise the ‘right’ way of doing things. The alternative is anarchy, especially if there’s a high turnover of staff, and institutional knowledge is weak as a result. Documentation and […]
Hi, I’m Janto McMullin, the founder of vlogical.com. In this post, I want to give you a quick introduction to the company, the blog, and the sort of topics that I’m going to talk about here.
The main goal of data visualisation is to communicate complex statistical information as simply and memorably as possible using graphics. Improve how you present data with 5 examples of effective data visualisation based on research from psychology, information technology and data journalism.