Branding & Identity

Don’t Build Bad Brand Guidelines

By Janto McMullin / March 7, 2017

When you’re trying to build a business or pull one together out of previously autonomous entities, it’s very attractive to try to lock everything down and formalise the ‘right’ way of doing things. The alternative is anarchy, especially if there’s a high turnover of staff, and institutional knowledge is weak as a result. Documentation and … Read moreDon’t Build Bad Brand Guidelines

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